With this year’s shortlist announced live to the public, Britain’s most prestigious literary award is finding ways to engage new audiences
With its reputation for stuffiness and elitism, the Booker prize may seem unsuited to the age of social media. Back in the 1980s, when writers’ spats and affairs made headlines, the winning ceremony was televised by the BBC. It was the book world’s Oscars. Today, the idea of tuning in to watch the dinner-suited literati tuck into supper in London’s oak-panelled Guildhall seems preposterous. But the UK’s most prestigious literary prize still needs to reach as wide an audience as possible. How do you sell “posh bingo”, as Julian Barnes memorably dubbed it, to the BookTok generation?
It is no longer enough to tell people what they should be reading. Readers expect to be part of the conversation – to be in the bingo hall. This year’s shortlist was announced live by the chair and former Booker prizewinner Roddy Doyle at an event at London’s Southbank Centre, with behind-the-scenes chat from the panel. The event was also livestreamed.
