Lulu and Georgia Solves Its Customers’ Biggest Design Dilemma With Its First Paint Collaboration of ‘Grown-Up’ Pastels

Last year, Los Angeles–based home brand Lulu and Georgia reached out to fellow Angeleno Portola Paints with a problem: paint. L&G’s style-savvy clientele knew their sofas from their settees, but paint colors proved to be a persistent pain point.

The resolution was simple: Lulu didn’t make paint. Portola did.

And the rest is history. The two brands have just launched a six-color paint collection of sophisticated pastels – yellow, pink, blue, and green – alongside refreshed neutrals in brown and tan. Available in Roman Clay, Lime Wash, and Acrylic