Subscriptions dropped at an increased rate after backlash from late-night host’s temporary removal, new data shows
Disney’s short-lived suspension of Jimmy Kimmel under pressure from the Trump administration may have had a permanent impact on the company’s subscription numbers.
According to data released by Antenna, an analytics firm that tracks subscription and viewership data for major streaming services, cancellation rates for Disney+ and Hulu doubled from August to September – from 4 and 5% to 8 and 10%, respectively. So-called churn rates for Disney+ have hovered at 3-4% all year, with Hulu at 4-5%.
