Butter yellow was, like most shooting stars, declared dead faster than it rose. ‘It’-girl color clairvoyant Hailey Bieber called it as early as July 2025. And now, H&M’s new collection is cutting the fat, serving up citrus, and resurrecting a yellow-drenched look inspired by a far more seasonally apropos indulgence: lemonade.
Indeed, lemon yellow is a classic color trend for a reason. It’s uncomplicatedly happy, a spirit the brand takes in stride, pairing the punchy hue with thick cabana stripes that
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