Anti-ageing trousers? There really is no fashion or beauty claim too wild

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According to a neuroscientist, our brains are hardwired to keep falling for the latest beauty fads. It’s a booby trap too many of us fall down – and I should know

Kim Kardashian once admitted that if someone told her eating faeces every day would make her look younger, “I just might”.

I’d like to think I wouldn’t go that far, but yesterday I clicked on the link for an article about anti-ageing trousers, so if the theory behind it was convincing enough, who knows.

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