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535lb Bluefin Tuna Sells for Record $3.2 Million Dollars in Tokyo
A massive 535-pound (243-kilo) Pacific bluefin tuna has sold for a record-breaking 510.3 million yen, about $3.25 million USD, at the first fish auction of 2026 at Toyosu Market in Tokyo. The prized Oma bluefin was won by Kiyoshi Kimura of Kiyomura Corp, widely known as the “Tuna King” and owner of the popular Sushi Zanmai restaurant chain. A well-known figure in the New Year’s Tuna Auction world, Mr Kimura had broken his own 2019 record purchase of 334 million yen, about $3.1 million USD at the time, for a 612-pound Oma Pacific bluefin Tuna. Considered some of the best bluefin tuna in the world, the prized line-caught Oma tunas, also known as “black diamonds”, are at their peak season during the winter. Caught in the north of Japan, right below Hokkaido, these tuna are prized for their balanced fat content and clean flavor. Which these tuna get from their diet of squid and fatty baitfish in the cold, nutrient-rich Tsugaru Strait.
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Even with an eye-watering price tag of over $6000 USD a pound for the whole fish, compared to a regular Oma bluefin costing around $200 USD a pound. This new years bluefin will be served all over Japan to regular customers at normal menu prices at Mr Kimura’s restaurants. While the price that was paid may seem extreme for almost anyone, for Mr Kimura, this purchase is seen as all part of celebrating the new year, with the hope to bring good luck and prosperity for his business, his customers, and Japanese fishermen for the coming year.
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